If you have arrived in life and want the world to know it—but without shouting about it—the Audi A8 L is your car.
While the new BMW 7 Series screams for attention with its massive illuminated grille, and the Mercedes S-Class tries to be a tech-spaceship, the Audi A8 L plays a different game. It is sophisticated, understated, and built like a tank. It’s a car that says you own the boardroom, not just the meeting.
But with a starting price of ₹1.34 Crore (Ex-showroom), is it just a “stretch” A6, or does it genuinely offer the “First Class” experience? I drove this 5.3-meter-long land yacht in typical Indian chaos—traffic, potholes, and VIP movements—to find out.

Quick Specs: The Numbers That Matter
Before we jump into the back seat (where you will likely spend 90% of your time), let’s look at what powers this beast.
| Feature | Specification |
| Engine | 3.0L TFSI V6 Petrol + 48V Mild Hybrid |
| Power | 340 BHP |
| Torque | 500 NM |
| Transmission | 8-Speed Tiptronic Automatic |
| 0-100 kmph | 5.7 Seconds |
| Drivetrain | Quattro AWD (All Wheel Drive) |
| Fuel Tank | 82 Litres |
| Boot Space | 505 Litres |
Exterior Design: Understated Elegance
The “L” in A8 L stands for Long Wheelbase, and believe me, it’s long. At 5.3 meters, it dwarfs almost everything else on the road.
- The Face: The front is dominated by a massive chrome grille, but unlike the BMW, it doesn’t look weird. It looks expensive.
- The Eyes: The Digital Matrix LED headlights are a masterpiece. Each headlight has 1.3 million micromirrors. In simple English? It can project animations on the wall and carve out light around oncoming traffic so you don’t blind them.
- The Stance: It rides on 19-inch turbine-style alloy wheels. They look classy and, thankfully, have enough tyre sidewall to handle bad roads.
Does it turn heads? Yes, but respectfully. People don’t take photos; they just move out of your way.

Interior: Welcome to Your Private Suite
Open the heavy doors (which have a soft-close feature, obviously), and you enter a world of silence.
The Dashboard (Chauffeur’s Office)
The front is heavy on tech but clean on design.
- Virtual Cockpit: Audi’s digital instrument cluster is still the best in the business. Crisp, lag-free maps right in front of your eyes.
- Dual Screens: You get two touchscreens in the center—one for media/maps and the lower one for AC controls.
- Quality: Everything you touch is either leather, wood, or cold aluminium. There is almost zero cheap plastic here.
The Rear Seat (Where the Boss Sits)
This is the selling point. The “Relaxation Seat” package on the passenger side is phenomenal.
- Legroom: You can literally cross your legs.
- The Foot Massager: There is a pad on the back of the front passenger seat that drops down. You put your feet on it, and it massages your soles. Yes, really.
- Rear Entertainment: Two 10.1-inch screens for Netflix or work.
- Control Tablet: There’s a removable tablet in the center armrest to control the blinds, lights, and sunroof.
Missing: The rear seats don’t recline quite as flat as the Mercedes Maybach, but it’s very close.

Engine Performance & Driving Dynamics
Most owners won’t drive this, but if your driver calls in sick, you won’t mind taking the wheel.
City Drive
The car is huge, but the All-Wheel Steering works magic. At low speeds, the rear wheels turn in the opposite direction to the front wheels.
- Result: This 5-meter bus turns like a Honda City. U-turns are surprisingly easy.
- Comfort: The Predictive Active Suspension uses a camera to scan the road ahead. If it sees a pothole, it prepares the suspension before you hit it. It literally irons out the road.
Highway Drive
Put it in Dynamic Mode, and the 340 BHP V6 wakes up. It picks up speed effortlessly. You will be doing 120 kmph, but it will feel like 60 kmph because the cabin sound insulation is so good.
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- Quattro AWD: Sticks to the road like a lizard. Even in heavy rain, you feel completely safe.
Safety: Fort Knox on Wheels
If you are paying ₹1.5 Crore+, safety is non-negotiable.
- 10 Airbags: Including front, side, curtain, and even a central airbag to prevent the driver and passenger from colliding.
- Park Assist Plus: The car can park itself.
- 360-Degree Camera: The resolution is so clear you can count the pebbles on the road.
- Pre-Sense: If the car detects a side collision is imminent, the suspension instantly lifts the car up by 80mm so the impact hits the strong chassis rail instead of the door. That is genius engineering.
Real World Mileage: The Truth
Let’s be real—if you buy an A8, you don’t care about fuel prices. But you do care about range (tank range).
- ARAI Claimed: ~12 kmpl.
- Real World (City Traffic): 5.5 to 7 kmpl.
- Real World (Highway): 9 to 11 kmpl.
With an 82-litre fuel tank, you can realistically get a range of about 600-650 km on a full tank during highway runs.
The Competition: Clash of the Titans
Here is how the Audi A8 L stacks up against its German brothers.
| Feature | Audi A8 L | Mercedes-Benz S-Class | BMW 7 Series |
| Price (Ex-Showroom) | ₹1.34 – ₹1.63 Cr | ₹1.77 – ₹1.86 Cr | ₹1.81 – ₹1.84 Cr |
| Engine | 3.0L V6 (340 BHP) | 3.0L L6 (362 BHP) | 3.0L L6 (375 BHP) |
| Rear Seat Comfort | 9/10 (Foot Massage!) | 10/10 (The Benchmark) | 8/10 (Focus on Tech) |
| Tech/Wow Factor | 8/10 | 9/10 | 10/10 (Cinema Screen) |
| Value For Money | Winner | Expensive | Expensive |
The Verdict on Rivals:
- Mercedes S-Class: The badge value is higher, and the ride is slightly softer (“floaty”). But it costs nearly ₹25-30 Lakhs more.
- BMW 7 Series: It’s flashy and has that massive theatre screen at the back. It’s for the “New Money” crowd who wants to show off.
Final Verdict: Should You Buy It?
The Audi A8 L is the “Thinking Man’s Luxury Limo.” It doesn’t have the “look at me” screaming grille of the BMW or the steep price tag of the Mercedes. It sits perfectly in the middle—offering 95% of the S-Class experience at a much more attractive price point.
Buy it if:
- You love Value: You save nearly ₹30 Lakhs over an S-Class, which is enough to buy a Toyota Fortuner for your security team.
- You have back pain: The rear seat foot massager and ergonomics are therapeutic.
- You prefer understated luxury: You want respect, not attention.
Skip it if:
- You want the best resale value: The Mercedes S-Class holds value slightly better in the Indian market.
- You want diesel: The A8 L is Petrol only. If you run 100km+ daily, the fuel bills will be eye-watering.
- Ground Clearance Anxiety: While adjustable, it’s still a long, low car. Massive unscientific speed breakers will still make you nervous.
Journalist Score: 8.5/10
FAQs (People Also Ask)
What is the On-Road Price of Audi A8 L in India?
Depending on your state taxes, the on-road price ranges between ₹1.55 Crore to ₹1.90 Crore
Does the Audi A8 L have a panoramic sunroof?
Yes, it comes with a 2-part panoramic glass sunroof.
Is the maintenance very high?
Expect an annual service cost of approximately ₹80,000 to ₹1.2 Lakh, assuming no major parts need replacement.
Is there a waiting period?
Unlike the Toyota Vellfire or Range Rover, the Audi A8 L is usually available with a 1-2 month waiting period, or even immediately depending on stock.